It would take The Great War (aka World War I) to create a serious leap forward. Sales of the Coleman Arc Lamp were steady, but not stratospheric. The moment was transformative: The young salesman switched to gasoline lantern sales at once, and within a few years had acquired the rights to the lamps he sold and had made improvements on their design. The crisp white light allowed Coleman to see clearly despite his weak eyesight. Why Cotopaxi has become my favorite outdoor clothing brandĭuring a fateful sales trip, Coleman was reportedly walking down a sidewalk one evening when he was transfixed by the bright glow of a gasoline-burning lantern perched in a shop’s window. And I’ve had more than enough field experience with products that fall short to know what that’s worth. In other words, I’m an admirer of the Coleman brand because I know firsthand that their products work. I own and regularly use the Roadtrip X-Cursion grill, a Steel-Belted cooler, a tent, a lantern, a camp stove, and more. Let me say this up front: no, I’m not on the Coleman payroll, but, yes, I have drank the proverbial Kool-Aid. In the arena of recreational outdoor gear, few company names enjoy the recognition or the trust engendered in consumers as that of Coleman, the 117-year-old maker of lanterns, camp stoves, tents, coolers, and a curated line of camping, cooking, and specialty lighting products. And Boar’s Head make many think of a damn fine sandwich. The name FedEx probably calls to mind swift and reliable deliveries. When you hear the name Mercedes, you likely think of a well-made automobile. Coleman U.S.A./FacebookA few select brand names serve as de facto stand-ins for quality.
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